FAQ

Questions
brands ask.

Straight answers on accuracy, rights, timing and payment. Anything missing goes in the brief and gets answered in writing.

Shot plan and fixed quote in writing within 24 hours. Nothing to pay until you accept the quote.

The work

Is this a real photoshoot?: No. The images are generated with professional AI tools from your real garment photos, then composited and retouched by hand. The models are synthetic people, not real individuals.
Will the garment look exactly like ours?: It has to. Every image is checked against your product photos for color, print, cut and hardware, and you get a detail-crop sheet with delivery. If a color, print or hardware detail is wrong, we redo it under our Fidelity Guarantee.
What do you need from us?: Front and back photos of each garment, close-ups of fabric and details, true color references and a few notes on fit and mood. Daylight phone photos work.
Which categories do you cover?: Womenswear: activewear and tennis, leggings, dresses, eveningwear and tops. We also work with footwear and jewelry. We don’t create images of children.
Do you make videos?: Not at the moment. We focus on still images.
What files do we get?: Full-resolution finals, crops for site and social (4:5, 1:1, 9:16, 3:4), a labeled version of every image and, with Capsule and Lookbook, a clean version with IPTC/C2PA metadata intact (the Compliance Pack), plus the detail-crop sheet with every delivery.

How fast is delivery?: A 6-image Capsule arrives 2 business days after you approve the frames, a 12-image Lookbook in 4. A 24-hour rush is possible when we have a free slot.
Can we jump on a call?: We work in writing, by design: brief, approvals and delivery. Send your questions in the brief and we answer each one within 24 hours. Before the full set, you approve 1–2 frames, so you see the direction before we commit to it.
Where are you based?: We’re a remote studio built to work in writing across time zones. You get a written reply within 24 hours, and we invoice in USD.

Can you do a free test?: The Pilot is the test: 3 final images of one garment, paid upfront and credited in full to a Capsule or Lookbook booked within 30 days. We don’t do unpaid tests.
How do payments work?: Packages: 50% to start and 50% before the final high-resolution files. The Pilot is paid upfront. We invoice in USD, paid by international bank transfer.
How is the quote set?: On your brief: the number of images and garments, the art direction and where the images will run. You get a fixed quote in writing within 24 hours, and nothing is due until you accept it. The formats are on Services.

Do we own the images?: Yes: full commercial usage rights to the final images, exclusive to you, with our human work documented. In the US purely AI-generated images may not carry copyright, so the contract’s exclusivity and confidentiality clauses protect you instead; details on Rights & labeling.
Will you use our model or images for other brands?: No. Your set and the model in it aren’t used for any other client, and we add work to our portfolio only after your launch, never if you’d rather we didn’t; details on Rights & labeling.
Do we need to label the images as AI-generated?: It depends on where they run: the EU generally needs a visible label from 2 August 2026, and New York ads with AI-generated performers must disclose it. Every image comes labeled, and Capsule and Lookbook add clean versions plus a contract clause on who adds the label (the Compliance Pack); details on Rights & labeling.
Can you use a real person, like our ambassador?: Only with that person’s signed release. Otherwise we work with synthetic models only; details on Rights & labeling.
Can you work with an unreleased collection?: Yes. Tell us in the brief: we’ll confirm how your files are handled before you send anything.

Still have a question? Ask it in the brief; we answer every one in writing within 24 hours.